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Company overview

From its humble beginnings in the Tacoma, Washington kitchen of Frank Mars, Mars, Incorporated has grown into a company of global scope and scale, generating annual revenues of $30 billion. As a family-owned company for nearly a century, we are guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.

Here's a brief look at who we are and what we do.

We are the world's third largest food manufacturer.
  • We are the world's leading confectionery company, following our acquisition of the Wm. Wrigley Jr. Company in 2008, with billion-dollar brands M&M'S®, SNICKERS®, DOVE®, MARS®, EXTRA®, and ORBIT®.
  • We are the world's leading petcare company, with billion-dollar brands PEDIGREE®, ROYAL CANIN®, and WHISKAS®.
  • Our 65,000 Associates work at 365 locations in 71 countries worldwide, including 132 factories.
  • We are headquartered in McLean, Virginia, U.S.A.
We operate in six business segments
  • Chocolate
  • Petcare
  • Wrigley Gum &Confections
  • Food
  • Drinks
  • Symbioscience
We have iconic global brands the world over.
  • Mars Chocolate: M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, and TWIX®
  • Mars Petcare: PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, and ROYAL CANIN®
  • Wrigley Gum and Confections: EXTRA®, ORBIT®, DOUBLEMINT®, SKITTLES®, STARBURST®, and ALTOIDS®
  • Mars Food: UNCLE BEN'S®, DOLMIO®, SEEDS OF CHANGE®, EBLY®, and MASTERFOODS®
  • Mars Drinks: KLIX® and FLAVIA®
  • Mars Symbioscience: WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM

Three of these brands are more than 100 years old: ALTOIDS®, JUICY FRUIT®, and SPEARMINT®. Seven of these brands are more than 50 years old: MILKY WAY®, SNICKERS®, MARS®, M&M'S®, DOUBLEMINT®, UNCLE BEN'S®, and WHISKAS®.

We are guided by our Five Principles.

Quality: The consumer is our boss, quality is our work and value for money is our goal.

Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.

Efficiency: We use resources to the full, waste nothing and do only what we can do best.

Freedom: We need freedom to shape our future; we need profit to remain free.

Mars Austria fact sheet

(in German)

File size: 300 KB

Mars, Incorporated

corporate fact sheet

Get it here.

File size: 330 KB

The history of Mars Austria

From a small sales office to a leading local food company.